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The aim of this article is to explore and expand on knowledge concerning the point of view of the consumer and the Brazilian entrepreneur regarding the ecoproduct. To this end, it presents some resear...
This paper proposes a new conceptualization of Hirschman’s (1970) exit and voice theory in the light of discussions about rising consumer power on the Internet. Exit and voice, in this context, are ...
The role of consumer requires the reaching of social expectations, which implies a certain level of performance in relevant activities. Although young people seem to show many deficiencies, we know ...
This is a consumer research project for consumers; that also promises insights for business policy makers and decision makers. We imagine the possibility of a form of marketing that transcends the ...
The aim of this paper was to investigate whether or not a diabetes research project had benefits for, or other impacts on, health consumers. A face-to-face household survey in inner urban South Auc...
While General Practice is becoming increasingly involved in research, consumer perspectives of this change have rarely been investigated. As key stakeholders in both research and health services, c...
Global Exchange is a human rights organization dedicated to promoting economic, political, and social justice around the world. Founded in 1988, the organization has been increasing global awarenes...
The historical nature of business research is briefly discussed in thispaper to identify the elements that have caused such research,including most of consumer research, to have limited use by asingul...
This article is about the ability of the consumer to control his or herdestiny in the new electronic marketspace. Two seemingly oppositephenomena – the need for privacy and the desire for exhibitionis...

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