搜索结果: 1-1 共查到“广告学 Display Advertising”相关记录1条 . 查询时间(0.08 秒)
Adverse Selection and Auction Design for Internet Display Advertising
Display Advertising Adverse Selection Auction Design
2015/7/21
We model an online display advertising environment with brand advertisers and betterinformed performance advertisers, and seek an auction mechanism that is strategy-proof, anonymous and insulates bran...